Rodale Shifts Gears, Names Peter Flax EIC of <font><span>Bicycling</span></font> | Adweek Rodale Shifts Gears, Names Peter Flax EIC of <font><span>Bicycling</span></font> | Adweek
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Rodale Shifts Gears, Names Peter Flax EIC of Bicycling

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Rodale has made another top editor change, this time at Bicycling. Peter Flax was named editor in chief there as well as editorial director at Mountain Bike. Flax had been the executive editor at Runner’s World. He replaces Loren Mooney, who is leaving the company after less than two years in the position.
 
The company said that Mooney was leaving “to pursue other opportunities.” There were no obvious signs of problems under Mooney; the magazine grew subscriptions 9.3 percent in the second half of 2009, and won an American Society of Magazine Editors award for public service in 2009.
 
There was a recent change above her, though; Rodale svp and Runner’s World editor David Willey added editorial oversight for Bicycling in December. Previously, Mooney reported to Steve Murphy, Rodale’s former president and CEO.
 
Mooney’s exit follows the recent departure of Liz Vaccariello, who stepped down as svp of Prevention in April. She also had recently gotten a new boss in Bill Stump, who was promoted to oversee the brand as part of a series of personnel changes since Maria Rodale took over as CEO last September.