Rodale, publisher of brands such as Prevention and Men’s Health, has cut another 20 sales-side employees, most notably Prevention vp, publisher Bob Ziltz, while elevating the publishers of two of its fastest-growing titles.
Rodale employs about 1,000 people in all.
MaryAnn Bekkedahl, executive vp, group publisher at Rodale, tapped Mary Murcko, currently vp, publisher of Women’s Health, to replace Ziltz at Prevention. Jack Essig, whom Bekkedahl has promoted over the years and currently is vp, publisher of Men’s Health, added responsibility for Women’s Health and will combine the sales teams of both magazines. He and Murcko were promoted to senior vp.
The newest round of layoffs provides another reminder that Rodale, while it’s fared better than some other publishers, hasn’t been immune to the ad recession. Back in November, Rodale slashed 111 jobs, or 10 percent of its workforce, citing a slowdown across all its businesses.
That round of cuts also concentrated on the advertising side and included the shutdown of Rodale’s corporate sales and marketing arm that worked on big, multi-title ad deals.
Through March, ad pages at Prevention, Men’s Health and Women’s Health all declined by double-digit percentages, per the Mediaweek Monitor.