Richard Beckman, whose future as head of the Condé Nast Media Group has been the subject of speculation for some time, is moving out of the corporate sales unit to become president and CEO of the Fairchild Fashion Group, Condé Nast’s fashion B2B unit.
He replaces Dan Lagani, who had been president of the fashion group since September 2006 and who is leaving the company.
The move was somewhat unexpected, as Beckman was talked about only a few weeks ago as a successor to Walter Anderson, the 31-year vet of Condé Nast’s Parade. Anderson’s retirement as chairman and CEO of the newspaper-delivered supplement was announced in February. The company continues to look for a replacement.
Lou Cona, senior vp of the Media Group, which handles the company’s big, multiplatform deals, will step up to succeed Beckman, reporting to Condé Nast president and CEO Chuck Townsend.
At the fashion group, Beckman will expand on Lagani’s role by adding financial responsibility for the editorial side, a shift the company hopes will lead to development of new revenue streams. He’ll continue to report to Townsend.
“It’s a much larger role than what Dan had,” a Condé Nast spokeswoman said. “This is about Richard really developing further growth of this franchise.”
Over his 23 years at Condé Nast, Beckman rose to president of the Media Group as well as chief marketing officer for the company, generating an estimated $1.5 billion in ad revenue in 2008. That business has limped lately as ad budgets have receded, forcing Beckman to put two signature programs Fashion Rocks and Movies Rock on hiatus this year.