Redbook's Jill Herzig Named Editor of Dr. Oz The Good Life | Adweek Redbook's Jill Herzig Named Editor of Dr. Oz The Good Life | Adweek
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Redbook's Jill Herzig Named Editor of Dr. Oz The Good Life

Current editor Alison Brower to exit Hearst

Jill Herzig

It’s been barely three months since Dr. Oz The Good Life made its newsstand debut, but the newest addition to Hearst’s portfolio is already getting its second big editorial shake-up. Redbook editor in chief Jill Herzig has been tapped to replace The Good Life’s current top editor Alison Brower, who is leaving the company to return to California, per a statement. (Brower joined The Good Life from The Hollywood Reporter, where she spent five months as special projects editor based in the magazine’s L.A. office.) Earlier this year, the magazine lost its design director just weeks before its first test issue was released.

The Good Life first debuted in February with a March/April test issue, and a second May/June issue is currently on newsstands. The magazine will make its official launch later this summer with its August/September issue, and two more issues are planned for the remainder of the year. According to Hearst, the magazine has seen strong newsstand sales (a second print run of the first issue was required to fulfill demand) and has accumulated more than 285,000 subscription orders. In 2015, The Good Life will increase frequency to 10 issues per year, and its current rate base of 450,000 is also expected to grow.

Herzig joined Redbook in 2010 following a seven-year run as executive editor of Glamour. Just over a year ago, she led a major redesign at Redbook that saw the magazine incorporate more fashion and beauty coverage and lessened its focus on traditional (and, some might argue, outdated) women’s service topics. While the magazine’s total circ of about 2.2 million remained flat in the second half of 2013, its newsstand sales saw a small uptick of about 1.5 percent—not too shabby compared to the overall industry decline of 11 percent.

Redbook executive editor Meredith Rollins has been named acting editor in chief of the magazine, and an official announcement concerning Herzig’s replacement is expected in a few weeks.

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