RDA Folds Pastor Rick Warren's Print Vehicle

Reader’s Digest Association is folding the print version of Purpose Driven Connection, the quarterly Christian-themed magazine it produces with pastor Rick Warren, after paid subscriptions failed to take off.
 
Launched in January, Purpose Driven Connection sought to tap into Warren’s popularity as a minister and author of The Purpose Driven Life. It represented one of RDA’s big ventures as it sought to grow revenue outside its flagship, the pocket-sized Reader’s Digest.
 
The magazine was part of a multiplatform effort that included interactive DVDs, study group guides and access to the Web site.