RDA Delays Best You Launch Indefinitely

Reader’s Digest Association has indefinitely delayed plans to launch Best You, a healthy lifestyle magazine, citing the soft ad market.
 
“Best You is a concept that has resonated with consumers,” said Eva Dillon, president of Reader’s Digest Community, the unit that was overseeing the fledgling title. “We strongly believe Best You will fill a void in the marketplace when we launch it in a more robust spending environment.”
 
With its flagship Reader’s Digest shrinking its circulation and frequency, RDA had pinned big hopes on the ad prospects for Best You.



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