RD Plants Campbell Soup Pact With Contest
Reader’s Digest’s attempt to dust off its image by freshening its content and appearance reflected in its new tagline, “Life Well Shared,” has borne some fruit through a partnership with the Food Network and child hunger-relief organization Share Our Strength on a contest to win an edible garden.
“It’s natural for us as a multigenerational magazine that reflects the values of families,” said Elaine Alimonti, vp, marketing and sales development, RD Community. Lead sponsor Campbell Soup said the contest, which launches in the April issue of Reader’s Digest, continues an ongoing effort to freshen its own image, by giving away seed packets and emphasizing its ingredients.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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