'Rachael Ray' Title Serves Discounts to Shoppers
With cash-strapped shoppers looking to trim their grocery bills, Every Day with Rachael Ray is working with an in-store promotion company to give consumers discounts on popular supermarket products.
As part of their ad buy, the popular TV cook’s namesake magazine is giving Purina, Uncle Ben’s and Arm & Hammer promotional space on Modiv’s Scan It! hand-held supermarket scanners.
The brands’ discounts or offers will be available in October at 258 Stop & Shop and Giant supermarkets in the Northeast for shoppers who use Scan It!, a system that targets promotions to shoppers based on their loyalty card history.
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