Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division.

Sugar shares the story behind her company's growth and some of the lessons she learned along the way in her new book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, due out Sept.

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