In a shakeup at newspaper supplement publisher Publishing Group of America, John Cobb III has replaced Dick Porter as CEO as the company looks to expand its digital business.
Based in Franklin, Tenn., PGA is owned by private equity firms Bain Capital Ventures and Shamrock Capital Group Fund. Its 10-year-old flagship American Profile is delivered in local newspapers with a combined circulation of 10 million.
Cobb, who has been consulting to PGA for several weeks, has a background in digital and enthusiast publishing, most recently working as svp, digital for Source Interlink Media. Earlier in his career, he worked at Peterson Publishing, Emap and Primedia.
In an interview, Cobb said he would focus on expanding the online content that PGA provides to its partner newspapers.
“Each one of them really fills a niche,” he said of PGA’s titles. “We want to grow the brands and support their partners. It’ll also give us an opportunity to provide information to their local sites.”
Outgoing CEO Porter, a vet of Reader’s Digest and Prevention, had been with PGA eight years. Porter oversaw a robust growth phase at PGA, launching the supplements Relish and Spry, which focus on food and health, respectively. The company said he was leaving to “pursue other opportunities.”