Publishers Rush to Mend Tears in Fashion Category

Recessionista has entered the popular lexicon, as fashion and beauty advertisers hit the reset button following years of heavy spending and even more buying by status-conscious consumers. In response, fashion magazines are touting bargain coverlines, while apparently capping the price points of the clothes and accessories they feature.

These unprecedented times have led the category’s bread-and-butter fashion and retail advertisers to ramp up their use of other media—challenging the notion that print has a lock on the vast majority of that spending, according to some buyers.

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