Ready or not, at 3 p.m. March 30, every brand on Facebook will be forced to switch its fan page to the new Timeline format, which replaces users' history and tabs with a more visual presentation of their brand from inception to the present.
With Facebook announcing the change just over a month ago, brands haven't had much time to get ready, much less opt out. But some publishers are using it to increase awareness of their brands nonetheless.
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