Prediction: Hearst to Sell More Than 50% of Subs Online in 2010
The Internet is becoming a panacea to soft newsstand sales at Hearst Magazines, as the company predicts it will sell more than half its subscriptions via the Web next year.
For all 2009, Hearst expects to get some 3.2 million subs, or about 40 percent of its direct-to-publisher subs, from online sources using a newly launched consumer database, said Chuck Cordray, senior vp, general manager, Hearst Magazines Digital Media.
Those figures exclude agent-sold subscriptions, which publishers usually don’t detail but tend to generate little money for magazines.
“Where newsstand is lower, online subs have been able to replace that in a profitable fashion,” Cordray said in an interview.
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