'Post' Launches New Effort to Reach the Non-Tweeting Masses
87% of readers don't use social network
Back in August, Twitter launched “Fast Follow,” a feature that uses SMS to allow people to follow Twitter accounts even if they haven't signed up for the social networking service. But the feature, which some thought would extend Twitter’s audience, never really caught on.
Now, hours before co-hosting its first GOP debate of the year with Bloomberg TV, The Washington Post is launching a Fast Follow account called @postelections, which it's hoping it can use to connect with readers who haven't yet gotten on the Twitter bandwagon.
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