People Mag Now Allows Celebrities to Post Directly to Its Website

Startup WhoSay targets publishers with access to celeb content

Time Inc.’s People magazine is giving celebrities unprecedented access to its website—permitting them to post their unfiltered tweets and other content—through a partnership with startup WhoSay.

WhoSay helps celebrities control their social media presence and lists stars like Eva Longoria, Sofia Vergara and Tom Hanks among its members. Kevin Bacon professed his love of the app to Adweek, and Andie MacDowell had just started using it when we last spoke to her

WhoSay’s content will have a dedicated channel on People.com,

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