Paul Caine, the onetime chief revenue officer at Time Inc., has regained the title of CRO, this time at Bloomberg Media Group. The division's CEO Justin Smith announced that, effective today, Caine is joining the company as global chief revenue officer, overseeing advertising sales and marketing efforts worldwide.
In the announcement, Bloomberg said that part of Caine’s new role will be to grow the company’s global reach and develop new revenue models in keeping with Bloomberg’s new consumer media strategy, which was introduced by CEO Smith earlier this year.
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