Out of Bankruptcy, Reader's Digest Association Goes Shopping

Acquisition is company's first postbankruptcy

Now that it's out of bankruptcy, Reader’s Digest Association is loosening its purse strings. A little over a year after emerging from a prepackaged bankruptcy, the publisher of the eponymous pocket-sized magazine is set to announce its first acquisition Wednesday morning.

RDA is buying online vertical network Haven Home Media, expanding its footprint in the home and DIY market where RDA already publishes homespun titles like Family Handyman and Birds & Blooms.
RDA has had its eye on expanding in this space for a while; a few years ago, it took a look at the HGTV magazine concept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in