NYT Sells First Front-Page Ads
The New York Times began selling front-page display ads, a first for the paper. CBS placed the ad this morning, which runs along the bottom in color, about two inches high.
The paper has sold small-classified liners on the front page prior to this move, but decided to sell display ads in such a desirable position because of declining advertising revenue.
The New York Times Richard Perez-Pena reports the paper will only sell
front-page ads below the fold.
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