Nielsen: Time Spent Down on Major Paper Sites | Adweek Nielsen: Time Spent Down on Major Paper Sites | Adweek
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Nielsen: Time Spent Down on Major Paper Sites

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The average time spent at most of the top 30 newspaper Web sites (as ranked by unique visitors) went down in November compared to the same period a year ago, according to the latest data from Nielsen Online.

There were some standout gainers, however: Politico doubled its year-over-year time spent to almost 11 minutes in November. But it's down from the month of October when the average time spent (at the high point of the election campaign) on the site was 18 minutes and 44 seconds.

The Star Tribune in Minneapolis experienced a drop off in the average time spent per person in November to about 20 minutes from 41 minutes in November '07. However monthly uniques at the Star Tribune soared 265 percent in November.

The same happened at the Detroit News, where monthly uniques in November were up 232 percent but the average time spent fell to 14 minutes from 25 minutes in November '07.

Generally, when monthly visitors surge, time spent tends to go down which could have affected this month's overall performance.

Below is the average time spent per person for the month of November, ranked in the order of that site's unique visitors. This is a custom list from Nielsen Online (owned by E&P's parent company) and can fluctuate based on several factors including news cycles.

Name Nov. 2008 Nov. 2007

NYTimes.com -- 0:36:32 -- 0:29:03
LA Times -- 0:07:07 -- 0:09:39
washingtonpost.com -- 0:14:15 -- 0:15:15
USATODAY.com -- 0:15:58 -- 0:14:17
Wall Street Journal Online -- 0:11:57 -- 0:12:49

Daily News Online Edition -- 0:05:29 -- 0:07:09
Boston.com -- 0:13:27 -- 0:16:28
Chicago Tribune -- 0:07:12 -- 0:11:42
New York Post -- 0:09:55 -- 0:11:00
SFGate.com/San Francisco Chronicle -- 0:12:05 -- 0:11:10

Politico -- 0:10:45 -- 0:05:38
Star Tribune -- 0:20:32 -- 0:41:00
Newsday -- 0:05:08 -- 0:05:16
International Herald Tribune -- 0:04:05 -- 0:01:56
The Houston Chronicle -- 0:22:15 -- 0:27:21

Atlanta Journal-Constitution -- 0:11:08 -- 0:19:38
DallasNews.com - The Dallas Morning News -- 0:06:10 -- 0:04:18
Chicago Sun-Times -- 0:06:47 -- 0:09:06
Village Voice Media -- 0:04:40 -- 0:03:38
NJ.com -- 0:06:37 -- 0:16:37

MiamiHerald.com -- 0:04:47 -- 0:04:39
Azcentral.com -- 0:09:16 -- 0:42:55
MLive.com -- 0:06:12 -- 0:10:56
The Detroit News -- 0:14:02 -- 0:25:00
Detroit Free Press -- 0:17:47 -- 0:14:48

Seattle Post-Intelligencer -- 0:08:58 -- 0:09:39
KansasCity.com -- 0:04:20 -- 0:06:42
The Seattle Times -- 0:07:57 -- 0:07:24
The Washington Times -- 0:03:46 -- 0:05:05
Cleveland.com -- 0:08:22 -- 0:10:17