Newsweek.com Zigs

As it prepares to revamp its print edition to serve a smaller, more affluent audience, Newsweek on May 15 will unveil a relaunched Web site that acknowledges that, just as the weekly can’t be all things to all people, it also can’t cover the entire waterfront when it comes to news online.

“It’s not what we’re born to do, and it’s not what the audience wants us to do,” said Geoff Reiss, an ESPN veteran whom Newsweek CEO Tom Ascheim hired last September as the new vp, general manager for Newsweek Digital.

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