With American audiences becoming more segmented than ever, it can be hard to predict which celebrities will sell magazines. Just ask Larry Hackett, the managing editor of People. “It’s not like it was 20 years ago where everybody saw the same movies and the television audience was five times as high for the top shows,” he said. So which celebrities are resonating this year? Selena Gomez was the most popular pick among fashion titles (Elle editor in chief Robbie Myers credited Gomez’s “ineffable quality” and “fresh face”), while reality stars like the Kardashians and Teen Moms managed to stay relevant (“The story may have been reduced among big movie or TV stars, but these reality stars have narratives, which people love,” said Hackett).