Newspapers' Web Traffic on the Rise

Newspapers may be struggling with how to monetize their online versions, but they’re doing just fine with increasing Web traffic. The number of unique visitors to newspaper Web sites in the top 25 markets grew 10 percent from March to April reaching 83.7 million, according a Newspaper National Network analysis of data from comScore Media Metrix. In the top 10 markets, unique visitors during the same period were up nearly 13 percent from March to April reaching 70.8