Newspaper Q3 Ad Revenue Sinks to Historic Lows
Print and online newspaper advertising revenue plunged 18.11 percent in the third quarter of this year — the worst decline by far in the nearly four decades the Newspaper Association of America (NAA) has been tracking quarterly performance.
According to the NAA statistics — updated without fanfare the day before Thanksgiving — newspaper ad sales for the quarter of 8.94 billion were nearly $2 billion lower than the third quarter of 2007.
The contraction marked the sixth straight quarter in which newspaper ad revenue fell compared to the prior year’s quarter.
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