New York Times Reports Profit, Despite Weak Ad Revenue

Paywall's success helped boost earnings

Despite a decline in ad revenue, The New York Times Co. reported a third-quarter profit of $15.7 million today, due in part to its successful campaign to draw paying subscribers to its website. During the same period last year, the newspaper had reported a loss of $4.3 million.

As expected, total advertising revenue was down by 8.8 percent, to $262 million, which the company blamed on national and classified ads, as well as About.com. While digital ad revenue for the Times’ News Media Group, which includes its newspaper businesses, increased 6.2

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