This Sunday, users of The New York Times iPad app will get an extensive introduction to Showtime’s latest TV series, Ray Donovan. The Times is partnering with the cable network to introduce the newest mobile ad experiment to come out of its Idea Lab, a full iPad takeover campaign for the show's Sunday night premiere.
The takeover, developed in partnership with mobile ad platform Medialets, won’t be subtle. All of the app’s banner ads and full-page interstitial units will automatically play videos (albeit silently) promoting the show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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