New York magazine’s Web site nymag.com has linked up with Foursquare, becoming the latest in a rash of traditional media companies to hook up with the location-based social networking service.
Users of the service can “check in” when they visit local businesses, alerting friends of their location while earning points that can be redeemed for perks at the business. In recent months, The New York Times, The Wall Street Journal and Time Out New York have partnered with Foursquare to distribute news and other editorial content.
New York magazine is using Foursquare to grow the audience for its popular restaurant, bargains and nightlife listings, data that currently drive 10 percent of its Web traffic.
New York’s followers on Foursquare—which number 7,000—will have access to tips from the magazine’s online database that includes 5,000 restaurants, 1,600 bars and 5,500 stores.