New Year, New Look for Prevention Magazine

Redesign targets female baby boomers, downplays celebs

Rodale's Prevention is kicking off the new year with a new look, a new focus and a new price. But unlike most women’s magazine redesigns, which are aimed at hooking younger readers, Prevention is embracing its core baby boomer audience.

When Prevention launched in 1950, it was a revolutionary guidebook for health, said svp and editorial director Anne Alexander, who worked at the magazine from 1997 to 2000 and was rehired last summer to spearhead the redesign.

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