Rodale's Prevention is kicking off the new year with a new look, a new focus and a new price. But unlike most women’s magazine redesigns, which are aimed at hooking younger readers, Prevention is embracing its core baby boomer audience.
When Prevention launched in 1950, it was a revolutionary guidebook for health, said svp and editorial director Anne Alexander, who worked at the magazine from 1997 to 2000 and was rehired last summer to spearhead the redesign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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