Martha Stewart Living Omnimedia has named Sarah Carey as the editor of Everyday Food, signaling it may try to beef up the brand’s profile on multiple media platforms. She replaces Anna Last, who’s leaving the company.
Carey had been the food editor at MSLO flagship Martha Stewart Living. She’s been a prominent face of the company on the subject of food on TV and radio, co-hosting the Everyday Food show on the Hallmark Channel and PBS and making regular appearances on MSLO’s other shows.
Last had been editor of the digest-size magazine since January 2009. During her tenure, she oversaw the brand’s expansion to other platforms, including the iPad. Everyday Food’s circulation held steady at 1.1 million in the first half of the year, but single-copy sales plunged 23 percent versus the year-earlier period.
The food magazine category is seeing some flux lately, with Meredith Corp. in talks to buy the assets of Every Day With Rachael Ray from Reader’s Digest Association; it’s also searching for a new editor for the title. Then there’s been the rapid ascent of TV chef-driven Food Network Magazine and a heightened celebrity focus at Bon Appétit.