NBC News Digital Names Yahoo's Hillary Frey as Editorial Director

NBCNews.com to boost original content

NBCNews.com has made nearly a dozen new hires to bolster the news site, including Yahoo News editor in chief (and former Adweek managing editor) Hillary Frey as editorial director, The Wall Street Journal reported today.

NBCNews.com, which was created nine months ago when NBC ended its partnership with Microsoft, is seeking to differentiate itself from the old MSNBC.com by producing more original content and investigative stories and lessening its reliance on wire copy and partner content, executive editor Gregory Gittrich told the Journal.

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