Atlantic Media Company owner David Bradley, whose Atlantic turned a profit for the first time ever last year, is now in the process of overhauling his other flagship publication, the National Journal, reports the New York Post's Keith Kelly.
According to Kelly, Bradley has recruited former Time Inc. and Meredith exec Andy Sareyan as the National Journal’s president. He'll also serve as executive vice president of the Atlantic Media Group. Before becoming president of consumer brands at Meredith, Sareyan helped launch Real Simple at Time Inc.
Bradley is also hoping that he can squeeze more cash from the magazine’s subscribers—who already pay between $2,000 and $4,000 a year for a subscription—by turning them into “members.” For between $4,000 and $25,000 annually, these members will get access to all of the National Journal’s offerings, including the weekly magazine, the National Journal Daily, and digital version.
Bradley told Kelly that he’s already managed to sell memberships to 100 of the 2,000 institutions that subscribe to the National Journal and is convinced that he can work his magic on the rest. If he’s successful, he said that the magazine could see a 50 percent to 80 percent jump in revenue over the next few years.