MSLO Looks to Take Bite Out of Pet Industry

Is Martha Stewart going to the dogs? With advertising softness cutting into its revenue, the domestic diva’s eponymous media company is hoping to get a bigger piece of the estimated $52 billion consumers spent on their pets in 2008.
 
Martha Stewart Living Omnimedia said it would launch a new pet channel on its Web site, as well as add pet-related content to its TV and radio show and in its magazines, which include Martha Stewart Living, Everyday Food and Body + Soul.
 
The