MRI Expands Survey for Digital Mags
Magazines may be getting some help boosting their official audience numbers.
In April, the same month that Apple is expected to ship its much-anticipated iPad tablet, MRI plans to take steps towards including digital readership in its consumer magazine audience ratings.
MRI–Mediamark Research & Intelligence—plans to conduct 1,000 in-home interviews to figure out how to measure a magazine’s total audience now that magazines are read across a growing number of platforms, including their Web sites, digital editions, mobile phones, e-readers and presumably soon, tablets.
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