Monitor: Publisher-Reported Ad Pages Drop 9% in '08

For all of 2008, publisher-reported ad pages in consumer magazines fell 9 percent, with all categories feeling the pain of the broad-based economic slump, according to just-published figures in the Mediaweek Monitor.
 
Advertisers in all major categories have slashed spending this year through the third quarter, with cuts especially pronounced in automotive; drugs and remedies; and food.
 
No magazine category was immune from the downturn, but several posted double-digit declines this year, per the Monitor, which reflects most reporting monthlies’ year-end ad page tallies.