Modern Lux Looks to Tap NYC With Juli B. Acquisition | Adweek Modern Lux Looks to Tap NYC With Juli B. Acquisition | Adweek
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Modern Lux Looks to Tap NYC With Juli B. Acquisition

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Banking on New York City's resiliency despite the economic downturn, Modern Luxury Media is going ahead with its planned September launch in the Big Apple while also growing its digital footprint there. The company will announce July 21 that it has acquired Juli B. Inc., publisher of high-end e-newsletters serving New York and 13 other major cities in the U.S. and abroad.
 
Terms of the deal were not disclosed.
 
Juli B. (JuliB.com) started in 2002 with its New York edition. It reaches a claimed 700,000 readers through its e-newsletters, which recommend products and services in fashion, design, the arts and other lifestyle topics. Its advertisers include Est