Missbehave Misses Mark, Folds


Independent title Missbehave is following its sibling title Mass Appeal to the grave.

Missbehave, a Brooklyn, N.Y.-based, lifestyle magazine that sought an audience among young, hip women, will cease its print publication and publish online only. Male-targeted Mass Appeal folded in May 2008.

The quarterly Missbehave launched in March 2006 and claimed a circulation of 100,000. March’s issue will be the last. The ad recession has claimed a string of titles lately, but Missbehave’s founder, Samantha Moeller, said the decision to stop publishing a print edition was a response to its young readers’ preference for the online platform.

Missbehave will live in online and in the form of a weekly e-newsletter.