Meredith Priming iPad Pump
Better Homes and Gardens may not be the first brand that springs to mind when people think “early adaptor,” but Tom Harty, the newly named president of Meredith’s National Media Group, said the company is getting ready to jump on the iPad bandwagon, starting with its flagship brand.
Harty said Meredith would launch three to four of its magazines in Q1 2011 on the iPad and other anticipated e-reading devices.
The Hyperfactory, Meredith’s newly acquired mobile firm, is playing a major role in the digital editions’ development, he said.
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