Meredith Corp. is continuing its buying spree, acquiring FamilyFun from Disney Publishing Worldwide, which has been shedding its magazines in recent years. Disney's last big magazine push was Wondertime, which launched in 2006 and was shut down three years later.
Meredith already is well supplied with parenting magazines, but FamilyFun fills a slightly different niche; it targets mothers of kids ages 3-12, picking up where Meredith’s Parents, aimed at moms of toddlers and very young children, leaves off. And while FamilyFun's content is centered around food and family activities, child-rearing is at the core of Parents’ editorial mission.
Meredith didn’t reveal what it paid for the assets of FamilyFun, but said it wouldn’t have a material effect on Meredith’s 2012 performance, suggesting the price paid was a low one. The magazine will report to Carey Witmer, president of the company's Parents Network.
This is Meredith's second recent magazine purchase after Reader’s Digest Association’s Every Day With Rachael Ray, and it is believed to be one of the suitors for RDA’s food site, Allrecipes.com.