Media Companies Scaling Back on Newspaper-Delivered Lifestyle Supplements
With ad revenue scarce, some newspaper-delivered lifestyle supplements that launched last year are scaling back.
Gannett’s USA Today canceled the summer issue of its one-year-old Open Air, a quarterly glossy magazine insert aimed at the affluent, outdoorsy set.
A spokesperson cited the poor advertising climate and said USA Today planned to return to a regular publishing schedule in the fall.
Open Air carried 66 pages in its launch issue that came out in March 2008, but the fall 2008 issue carried 50 pages and its spring issue, just 34.
Meanwhile,
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