McClatchy VP Weaver Goes 'Wiki' on Industry Crisis


Howard Weaver, McClatchy's vice president/news, has already made something of a name for himself as a blogger. In recent months, as his media company has undergone some of its harshest job cuts and economic troubles, Weaver has turned to blogging in an effort to both field input and offer explanations.

The blog, titled "Etaoin Shrdlu" -- which reflects the letter order on an old linotype machine -- dates back to 2006, with Weaver opining on all matter of news issues related to various company properties and events.

"I wanted a good venue to talk about the things I was doing," Weaver said Wednesday. "It helps me organize and articulate my thoughts."

Check out the blog here.

Last month, when the company announced plans to cut 10% of the workforce, approximately 1,400 jobs, Weaver blogged: "I can assure you that thousands of McClatchy employees, like me, will take some time to grieve the loss of colleagues being laid off and to curse the conditions that led to it, and then go back to work producing quality public service journalism."

His items have ranged from promoting the work of McClatchy and non-McClatchy news outlets to commenting on such non-newspaper issues as the budget of the U.S. Bureau of Engraving and Bob Dylan's music.

When the Newseum opened in April, Weaver offered criticism, stating: "it seems self-referential to the point of hubris." But, the same month, he also admitted his own mistake after hearing some staffers at the News & Observer in Raleigh, N.C., opposed his staying at an expensive hotel during a recent visit: "They're right in reminding me that examples matter."

On Tuesday, however, Weaver took the effort a step further, creating a wiki-type site that seeks employee and non-employee ideas and thoughts that will be organized into subjects and issues for potential consideration.

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