'Maxim' Downsizes

Circulation, ad sales have been ailing

Maxim’s ad and circulation figures have been ailing for years now, so two months after bringing in Jack Kliger as a consultant, it comes as no surprise that layoffs would follow.

The laddie mag yesterday laid off six people, mainly in editorial. Senior editor Seth Porges and assistant editor Matt Caputo are among those let go.

As content for guys on the Web has become plentiful, Maxim’s ad pages have tumbled 46 percent from 933 to 504 in the past four years.

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