Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and brands to look in as content creators did their thing.

"We wanted you to see it, touch it, feel it," Complex founder and chief brand officer Marc Ecko told those in attendance.

The one-day residency "coincidentally" took place in the middle of the Digital Content NewFronts, despite not being an official presentation.

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