Mags See Newsstand Woes Waning | Adweek Mags See Newsstand Woes Waning | Adweek
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Mags See Newsstand Woes Waning

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Finally, some good news for magazines—sort of.

After a punishing first half on the newsstand, many of the industry’s biggest newsstand sellers saw sales declines ease in the second half of the year.

It’s a shot of welcome news for the industry, which saw single-copy sales plunge 12.4 percent in the first six months of the year. Those results were partly affected by a disruption in the wholesaler delivery chain that led to delays in getting issues to stores. Broad economic troubles also were blamed for a decline in single-copy sales.

In the second half, though, single-copy sales declines narrowed for big newsstand sellers like People, In Style, Glamour, Family Circle and Cosmopolitan.

Us Weekly managed a 2 percent increase on newsstand. O, the Oprah Magazine, eked out a 6 percent gain, helped by its December issue, which sold more than 1 million copies.

The numbers come from publishers’ preliminary estimates filed to the Audit Bureau of Circulations, which is set to release its second-half data Feb. 8.

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