Mags Get Pushback on Per Issue Price on iPad | Adweek Mags Get Pushback on Per Issue Price on iPad | Adweek
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Mags Get Pushback on Per Issue Price on iPad

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As for Time Inc., it defended its Time magazine app in a statement that read: “We are offering a compelling, robust and beautiful product. The production of this high quality, fact-checked reporting takes resources. We believe there is a real value to this product and as consumers experience it, they will agree. We are currently only offering single copy sales, just like at your local newsstand – and, the price is the same as the physical newsstand.

We will soon be offering subscriptions – both digital subscriptions and print/digital bundled subscriptions. We anticipate these subscriptions will be discounted off the newsstand price.”

Outside ($2.99 per single issue) had another problem altogether; customers commented that the app was nonresponsive. The publication posted that it was aware of the issues and was addressing them.

The apps themselves got mixed reviews for their content and user experience. Pop Sci users called the app “amazing,” but one self-professed “techie” wished it was “a little less flashy and a little more intuitive.” Some commented on Men’s Health app that they saw potential in the format, but complained about the iPad version’s low resolution and scarcity of interactive ads.