Magazine Metrics Expand Beyond Ad Pages to Digital

Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The Association of Magazine Media is officially rolling out a new brand audience report called Magazine Media 360° that will measure periodicals’ reach beyond the printed page.

The new report, which the MPA will release monthly, includes audience data for 147 different magazine brands across print and digital editions, desktop sites, mobile and video.

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