Magazine Hot List 2009: Web Site of the Year, Wired.com

Chris Anderson, the editor in chief of Wired, was stumped. The man who coined the now-ubiquitous “long tail” metaphor wasn’t struggling to unravel the next universal truth about the digital economy, but with something much more nuanced and elementally complex.

“He said, ‘I want to spend time with my children, but everything they want to do bores me and everything I want to do bores them,’” recalls Evan Hansen, editor in chief of Wired.com.

“‘There has to be some way to meet in the middle.’”

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