Magazine Hot List 2009: 10 Under 60

10.

Ad Revenue:
$40.7M/-1.3%
Ad Pages:
716/-8.2%
Circulation:
431,894/+3.6%

’08 Rank: 10



Rodale’s enthusiast pub breaks away with smart integrated ad packages, strong Web site (GPS digital tool). Passionate, affluent, dual audience and hobby’s growth as cheaper, green alternative to cars are title’s ticket to ride. Added 54 new accounts in ’08 (Swatch, Volkswagen).

Sources: Publishers Information Bureau for 2008 ad revenue, ad pages; TNS Media Intelligence/CMR; Audit Bureau of Circulations’ Fas-Fax for six months ended Dec. 31, 2008; company information.

Magazine Ad Facts At a Glance

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