Local TV Websites Lag in Ad Sales

Radio stations, newspapers more likely to sell ads on their sites By Mike Chapman

May 12 2011
The Press
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In a recent survey of 1,000 media executives, video production company DS Simon found a surprisingly low number of local station websites carried advertising—only 65 percent. Twenty-four percent of stations, in fact, say they don't carry any advertising. More puzzling were the 11 percent of station execs who replied "don't know" to the Simon survey.

Yes, we carry advertising on our website
Magazines	90%
Newspapers	89%
Radio Stations	85%
Web only media (excl blogs)	78%
Blogs	72%
TV stations	65%
SOURCE: DS Simon Productions