Local TV Websites Lag in Ad Sales
Radio stations, newspapers more likely to sell ads on their sites
In a recent survey of 1,000 media executives, video production company DS Simon found a surprisingly low number of local station websites carried advertising—only 65 percent. Twenty-four percent of stations, in fact, say they don't carry any advertising. More puzzling were the 11 percent of station execs who replied "don't know" to the Simon survey.
| Yes, we carry advertising on our website | |
| Magazines | 90% |
| Newspapers | 89% |
| Radio Stations | 85% |
| Web only media (excl blogs) | 78% |
| Blogs | 72% |
| TV stations | 65% |
| SOURCE: DS Simon Productions |
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