As CEO of Digitas, Laura Lang had a record of leading the company through change, perhaps none as profound as its transition from a direct-response to full-service digital agency for companies like Procter & Gamble and American Express. Her understanding of how to monetize new platforms is what makes her such an interesting–and, in some ways, controversial–choice as CEO of Time Inc., where she'll be adapting its 21 titles, like Time and Sports Illustrated, to new platforms.
During her 12 years at the Publicis digital shop, Lang helped cajole clients like InterContinental Hotels Group to experiment with digital advertising.
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