Longtime music editor Joe Levy is returning to his roots as the new editor of Billboard. He'll replace Danyel Smith, who left recently after a year in the position.
Billboard, like Adweek, is owned by Prometheus Global Media.
Levy started his career at the music industry magazine Cash Box before going on to serve in top editorial roles at Blender and Wenner Media’s Rolling Stone. He most recently was the chief content officer at Maxim, where he was replaced in November. In his new role, he'll oversee the weekly print publication, reporting to Billboard editorial director Bill Werde. He'll start March 30.
Werde said Levy had an "encyclopedic knowledge of pop culture" and said his appointment was a "giant step" for the magazine.
Levy said he has no mandate to broaden the scope of Billboard’s coverage to reach more consumers, as sister publication The Hollywood Reporter has done under editorial director Janice Min, a fellow Wenner alum by way of Us Weekly, where she was the top editor.
”What I hope we can do is to take a deeper dive into the big issues facing the music industries and entertainment industries,” Levy said. “The music industry has been a bellwether for what’s been happening in media and entertainment.”