James Oseland Leaves Saveur to Launch Rodale's Organic Life | Adweek James Oseland Leaves Saveur to Launch Rodale's Organic Life | Adweek
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James Oseland Leaves Saveur to Launch Rodale's Organic Life

New food brand to debut in 2015

James Oseland | Photo: Getty Images

James Oseland is resigning as editor in chief of Bonnier Corp.'s critically acclaimed food title Saveur and heading to Rodale where he'll oversee the relaunch of Organic Gardening as a new multiplatform brand titled Rodale’s Organic Life.

"Rodale's Organic Life will be a print and digital brand like no other," Oseland said in a statement. "It will be a community, a clearinghouse of beautiful, authoritative information that will weave together food, shelter, gardening, wellness and good living—an intersection of topics that lie right at the heart of Rodale and what so many of us care about."

Launched in 1942, Organic Gardening was Rodale's first title. More than 70 years later, the magazine is seeing solid growth. Its circulation increased nearly 17 percent to 332,309 in the first half of 2014, according the the Alliance for Audited Media, while ad pages were up 14 percent through September, per Media Industry Newsletter. Under the new moniker Rodale's Organic Life, the brand will encompass print, digital, live events and e-commerce. It is expected to launch next year with an April/May 2015 issue.

Yesterday, Capital New York reported that Oseland had decided to leave Saveur after learning that Bonnier was planning to hire a new editorial director to "reboot" the brand, per a source at the company. Oseland, however, rebutted that account, telling Capital that he is in fact "leaving Saveur to pursue an amazing opportunity at Rodale." (A source has confirmed to Adweek that Oseland had been in talks with Rodale for several months.)

Regardless, there are certainly some big changes afoot at Saveur. Bonnier chief content officer David Ritchie said in a statement that the company is "beginning to implement some structural changes at Saveur to reposition the brand for success in the future," which will include hiring a new editorial director to "help establish a new foundation for success … by building new franchises, new content experiences and new ways of engaging with audiences."

Oseland was named editor of Saveur in 2006 after serving as the magazine's executive editor. Previously, he had been an editor at Vogue, the Village Voice, Sassy and Mademoiselle, as well as Rodale's Organic Style. He is also a judge on Bravo's Top Chef Masters, a position he has held for five consecutive seasons.

Under Oseland's leadership, Saveur has been nominated for seven National Magazine Awards (including one for General Excellence in 2013), winning three, as well as multiple James Beard Awards.

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